Time to evolve

All campaigns have to evolve to take account of the reactions of the target audience and sometimes to accommodate subtle changes. As many will know, with F-Gas Works we have had to spend some time clarifying what it represents – and what it doesn’t.

The goals are now clearer – raising standards of engineering; proactively seeking to stop leaks; demonstrating the benefits of HFCs; seeking to show the impact on impacts on energy efficiency; and emphasising that F-Gas Works wants the right to use HFCs goes alongside alternatives not in place of them.

But in order to prepare for the next phase – engaging with policy makers and other influencers – we are proposing a subtle change. Some supporters felt that the initial F-Gas Works logo was too focused on the refrigerant, which could have a negative reaction from ‘outsiders’ when we could be demonstrating the environmental benefit.

So a new logo suggesting the potential global benefit has been proposed. I am happy to endorse the new logo, since I certainly don’t want anything to deflect people from the positive message of the campaign.

Get the latest developments online at www.racplus/fgas works

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