Value of frozen food market surpasses £5.1bn

Data from TNS Worldpanel for the year ending 6 September found the market grew by 5.4 per cent year-on year, with the savouring food section having far surpassed the average with growth of 9.6 per cent.

Other sub-sections showing above-average growth were frozen potatoes – at 6.1 per cent – and frozen confectionary and desserts, with 6.5 per cent.

Frozen meat and poultry was also up by 6.8 per cent.

British Frozen Food Federation director-general Brian Young said the frozen food market had now grown in value by almost 16 per cent over the past three years.

He said: “Over the past three years the frozen food market has now grown by more than £700 million, with savoury foods putting on over £150 million in value growth.  The frozen fish sector is growing by more than £140 million and potato products by £100 million.

“We are delighted with the amount of new innovations especially from the big brands, which I believe are playing a part in sustaining momentum and growth in the sector.”