Construction Marketing Awards 2011 shortlist revealed
Apollo, Lafarge and Alumet are among the names shortlisted for this year’s Construction Marketing Awards 2011, co-sponsored by Construction News.
Marketing agency IAS b2b has been nominated in eight categories while Lafarge has earned the most client nominations with seven different projects including best use of strategic marketing.
Judges chair Ian Exall said: “I’m really pleased with another year of record entries. It shows marketers’ creativity and Enterprise is not dulled by the awful economy. I’m also really pleased by the growing strategic influence CIMCIG members are obviously having on their companies’ activities.
“The quality of the entries was the highest I’ve ever seen, in particular in the ‘strategy’ category – where companies taking marketing seriously at board level are clearly outperforming those who do not.”
More than 30 companies and 20 agencies are shortlisted under 15 categories.
Agency of the year nominated CFA, whose managing director David Ing said: “With 85 per cent of our business in construction, the CMA’s are a highlight of our year. It is hugely satisfying to see the quality of entries increasing, reflecting the growing professionalism within this sector. We are delighted to have been shortlisted for the fourth time.”
Full Shortlist:
Best use of Strategic Marketing:
Shortlist: Barrett Steel (Netconstruct), Build Center (Tangent), Fermacell, Kingspan Benchmark (IAS B2B), Lafarge Fact (McCann Manchester)
Internal communications:
Best Use of Advertising:
Shortlist: Acheson & Glover (MRA Marketing), Caterpillar (Young & Rubicam), Forbo (CIB), Redrow
Best Use of PR:
Shortlist: BSS (Willoughby Public Relations), Glidden (Tangerine), Swisspacer (MRA), Eurovia (Wildwood)
Best use of Direct Marketing:
Shortlist: BLP (TC Communications), Build Center (Tangent), Lafarge Mastercrete (McCann Manchester), Trelleborg (IASB2B)
Best use of Technical Information:
Shortlist: Fermacell, Guide to Fenders (IASB2B), Optima (Cyber Duck)
Best use of Events & Exhibitions:
Shortlist: Kingspan (IASB2B), NICEIC, Surestop, Knauf (TGV)
Best use of Website:
Shortlist: Barrett Steel (NetConstruct), Doorstop (MRA), Lafarge Mastercrete (McCann Manchester), Megaman (Neonlite), Minster (CIB), Sotech (Harris), Woodhouse
Best use of Digital Communications/Media:
Shortlist: IES, Trelleborg (IASB2B), Tubosider (Considered Creative)
Best Product launch:
Shorlist: Alumet, ESG Polyvision, Kingspan (IASB2B), Lafarge Cemergi (McCann Manchester), Sitexorbis, Tata
Best campaign under £25,000:
Shortlist: Groundforce (TLC), Sitexorbis, Trelleborg (IAS)
Best Campaign over £25,000:
Shortlist: Alumet, BLP (TC Communications), Catnic (CIB), Lafarge Big Boys (McCann), Lafarge FACT (McCann Manchester), Goodman (Campaign Works), Polypipe (SLG), Glidden Trade (Tangerine)
Best in-house marketing team:
Shortlist: Alumet, Lafarge
Agency of the year:
Shortlist: CFA, Harris Associates, IASB2B, Tangerine, SLG
Marketer of the year/Young Marketer of the year (categories merged during judging):
Shortlist: Anil Govind, Groundforce; Daniel Jenkins-Ferguson, NICEIC; Carina Watson, Built for Marketing
The awards are run by the Chartered Institute of Marketing Construction Industry Group. Winners will be revealed at the Awards Dinner in London on 29 November.
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