Cyril Sweett to drop the 'Cyril'
International consultancy Cyril Sweett is to lose the first half of its founder’s name as part of a historic rebrand which will be launched on Monday.
The company, founded by Cyril Sweett in 1928, is to become known as the Sweett Group, almost four years after it floated on AIM at a value of £61 million.
Group marketing director Gary Travers told Construction News the rebrand would be phased in across the group’s operations.
“We have made a series of acquisitions since we floated, including Nisbit which we bought in 2008 followed by Australian and Indian consultant Padgham and the Chinese firm Widnell in 2010.
“We have generally tended to take over a company and put the Sweett name on the end of them, but we are going to look at that with a fresh pair of eyes and starting in Australia.”
Mr Travers confirmed the Cyril would be dropped from the UK brand “in due course”.
Full details of the changes will be revealed by Cyril Sweett chief executive Dean Webster when he announces the group’s results on Monday. Full details will be available on cnplus.co.uk
The company continues to expand overseas and signed agreements in March with US firms Alpha, based in Washington DC and VVA, based in New York.
The group’s interim results for the half year to 30 September revealed pre-tax profits of £1.3m.
Revenues increased by 7 per cent on the same period to £35m.
Without acquisitions, organic revenue fell to approximately £31m from £32.7m.