Ross Sturley

• How to put together a winning award entry

  Total Marketing Blog | 6-Sep-2011 3:14 pm

  The entry deadline for the Construction Marketing Awards is coming up, and while I don't often do the 'top ten tips' style of piece, I've done one on putting together a winning award entry. It seemed topical somehow...

• More Green Deal Difficulty

  Total Marketing Blog | 12-Aug-2011 12:21 pm

  I pick on the Green Deal a lot. I feel bad about it, but I can't help myself. It's just so well-intentioned, but so doomed to failure through poor marketing, that I have to wade in...

• Engineering - bad for business?

  Total Marketing Blog | 17-Jun-2011 1:05 pm

  Lord Sugar has offended the engineering community by saying they're bad at business. Maybe they are...

• It's all a bit green

  Total Marketing Blog | 15-Jun-2011 6:48 am

  The latest incarnation of the Green Deal is well-meaning, but flawed, from a marketing perspective, and doomed to failure...

• Argue the difference

  Total Marketing Blog | 24-May-2011 9:04 am

  Differentiation is a key tool in any competitive battle. What can we learn about it from the cost of having a row in the UK courts?

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